Facebook Launches Audience Network

Facebook introduced the Audience Network at its f8 developer conference in April. This is its new mobile ad network, which lets mobile apps monetize through Facebook’s 1.5 million active advertisers.

The network is now “open for business,” as the company puts it.

“Over the past few months, we’ve optimized our network to improve performance, and today we’re formally launching and extending the service to more developers and publishers across the globe,” says Facebook’s Tanya Chen.

“The Audience Network shows people the right ads by extending Facebook’s targeting to third-party apps,” she says. “This means the ads match the interests of people, just as they do on Facebook. It also means people are more likely to engage with the ads.”

Existing advertisers can extend their Facebook campaigns to the Audience Network with a click.

There are native, banner, and interstitial formats on the Audience Network.

Deezer, Le Monde, Wooga, Zynga, Outfit7, Cheetahmobile, Vinted, Merriam-Webster, Shazam, Glu, MyFitnessPal, and IGN are among existing partners.

Image via Facebook